A SWOT Analysis Of Emirates Airline Tourism Essay

A SWOT Analysis Of Emirates Airline Tourism Essay Introduction Emirates Airline was founded on October 25th 1985 with a flight from Dubai to Karachi using a leased A300 Airbus. Now the airline has more than 150 airplanes, making 2,300 flights a week to 103 destinations in 65 Countries on 6 Continents. Emirates Airline is owned by the Government of Dubai, HH Sheikh Ahmed bin Saeed Al-Maktoum is the Chairman and Chief Executive. 2.0 Mission Their mission is to be able to carry a passenger from anywhere on this planet, via Dubai, to any other place on the world. Their procurements division mission is to provide an innovative and responsive service that positively supports the group in a commercially astute manner. We want to constantly renew ourselves, shedding the past, adapting to change and creating a promising future. 2.1 Vision The vision and the principles which propel the airline forward is for a strong and stable leadership team, ambitious yet calculated decision-making and ground-breaking ideas all contribute to the creation of great companies. Of course, these have played a major part in our development, but we believe our business ethics are the foundation on which our success has been built. Caring for our employees and stakeholders, as well as the environment and the communities we serve, have played a huge part in our past and will continue to signify our future 3.0 Competitors When the airline first started, its main rivals were British Airways and Gulf Air. In 2007, Emirates airline dominates the Asian Pacific Continent market share with 39%, Singapore Airlines 26% with Gulf Air reduced to 8%, but with Dubai s tourism soaring, other locally based airlines are trying to increase their passengers. These two airlines are Etihad Airlines and Qatar Airways. Other rivals, jealous of the success of Emirates Airlines have prompted their governments to limit Emirates Airlines access to airports. These are Air France and Lufthansa. 4.0 Stakeholders The stakeholders include the groups employment of more than 40,000 persons. Dnata Airport Operations is responsible for ground handling and Freighter handling. Like it parent company, Dnata is rapidly expanding and now is represented in nineteen international airports in eight countries. Emirates SkyCargo, as the name suggests, handles the cargo side of the business, it has eight freighters carrying 1.6 million tonnes of cargo a year to 25 destinations. This contributed 17.2% of the total transport revenue and on March 27th 2011 managed the first ever fully paperless flight having electronic air waybills in line with the groups green policy. Other stakeholders include Alpha Flight Group Ltd (owned by Dnata) who supply over 120,000 in flight meals daily at 58 airports in 11 countries. Alpha directly employ nearly 6,000 persons. Emirates Engineering are responsible for the aircraft maintenance who can proudly boast there has never been a fatal incident involving any of their fleet. Emirates/skywards handle the frequent flyer programme and e-mail existing customers regarding special offers. More diverse stakeholders are Mercator; this is the I.T. solutions provider to the global air travel industry for the Emirates group. Exploiting the tourism bonanza, Dnata Travel Services are the travel agents, Congress Solutions International provide professional congress organisation. Emirates Holidays are the official tour operators, Arabian Adventures sell overland explorer escorted trips as well as cruises down the creek and deep sea fishing in the Gulf Sea. Away from the U.A.E., the group own the Wolgan Valley Resort and Spa in Australia; this is a 4,000 acre conservation resort 5.0 SWOT Analysis of Emirates 5.1 Strengths One of the strengths of Emirates Airline appear to be their independence, they have resisted the temptation of mergers and acquisitions with other airlines. The thinking behind this is that they think that such actions will strangle their flexibility, being able to change direction quickly without having to seek agreement with outside partners. They also decided to allow free competition, the thoughts behind this decision was they believe encouraging competition would see an overall increase in the standards and the Emirates Airline are in a position to be a good performer, acknowledged within the industry. Furthermore, they wanted to show they were not frightened of any other airline, that they were forerunners not just trying to financially survive but were focussed at the most important part of the airline industry (with the exception of safety) in giving the customers what they want. This goes beyond the amount of leg room, the quality of the food served and keeping delays and ca ncellations to a minimum. Nowadays, people are aware of their carbon footprint and Emirates have made key decisions regarding their own environmental programme. Although the average age of the fleet is only 6.5 years, they are investing heavily in the 650 seat A380 Airbus which are the worlds most fuel and emission-efficient planes. The on-board kitchens are the most eco-efficient in the world and they recycle more than 100 tonnes of paper, plastic and aluminium a month. As per the official website of Emirate they are named the best airline of the year 2010-2011 5.2 Weakness -Not all of diversification and approach have been successful and this can be considerate as one the flaws or weaknesses of the company. Analysts have accused the company for focusing too much on their high end acquisitions and diversification inspite of the risky effect of such decisions -Another potential weakness is that the operating profit is based on low wages paid to the general workforce for duties such as baggage handlers, cleaners, and caterers. They are generally recruited from India and are non unionised. These migrant workers face instant deportation if they show resentment to the wage structure. 5.3 Opportunity -A huge opportunity for growth is the physical location of the Emirates. China has the fastest growing economy in the region and possibly in the world, and with that growth comes a greater demand for air travel and air-freight movements. If this requirement is aggressively marketed then Emirates Airline could fulfil this demand with its network of air routes and the ability to be flexible as previously described. 5.4 Threats -Threats to the airline can come from other established airline companies. As they see their diminishing passenger numbers on their traditional routes, they see the traveller numbers to the U.A.E. increasing and will try to prise the Emirates Airline passengers away by undercutting the ticket price. -The airline industry is notoriously volatile and subject to cyclical variations of trade. Emirates Airlines seems to weathered the storm in the current global recession, not cutting back on its ambitious expansion plans. Only time will tell if the correct decisions were made. 6.0 Emirates Strategy -The cornerstone of Emirate Airlines success is quality control. Creating and maintaining a state of the art airline for the sole purpose of keeping their customers happy. -Extensive aviation training. The company not only trains young employees but also trains other people within the industry. -Has successfully created a resort, hotel and tourism strategy. This was done by the creation and acquisition of various resorts and spas, even in this field emphasis was given on quality control and comfort. -Emirates Airline have always strived to make their passengers satisfied, winning awards for the innovative in-flight entertainment system, immaculately dressed cabin crew. Because of this it is now a brand name globally. -It has direct routes compared with the much hated stop-over that other carriers frequently use . -The main reasons for the airlines success is to make creative decisions, a unique business model, thriving on flexibility, made on a sound foundations but it may have to reel in part of its open sky policy and expand its global market in line with its vision of being able to take any passenger from one place on the planet to any other place on the planet via Dubai. 7.0 Conclusion In conclusion, the rise of Emirates Airlines from its inaugural flight in 1985 to the now prestigious airline voted 8th best carrier in the world good luck or good judgement? Has the success been due to excellent planning and vision or merely success on the back of the tourism explosion in Dubai? Has the decision to shun any strategic alliances both regionally and globally, which for decades has been the main business tactic in the airline industry been correct?

Ideal and Goal Essay

As The Florida Bar grows, it becomes more important to articulate our ideals of professionalism and to emulate such ideals by deed. To The Florida Bar, Lawyer Professionalism includes: (1) a commitment to serve others; (2) being dedicated to the proper use of one’s knowledge to promote a fair and just result; (3) endeavoring always to enhance one’s knowledge and skills; (4) ensuring that concern for the desired result does not subvert fairness, honesty, respect and courtesy for others with whom one comes into contact, be they fellow professionals, clients, opponents, public officials, including members of the judiciary, or the public; (5) contributing one’s skill, knowledge and influence as a lawyer to further the profession’s commitment to serving others and to promoting the public good, including efforts to provide all persons, regardless of their means or popularity of their causes, with access to the law and the judicial system; (6) educating the public about the capabilities and limits of the profession, specifically what it can achieve and the appropriate methods of obtaining those results; and (7) accepting responsibility for one’s own professional conduct as well as others in the profession, including inculcating a desire to uphold professional standards and fostering peer regulation to ensure each member is competent and public-spirited. To reinforce and communicate the ideals of lawyer professionalism among our members, and particularly, to take the â€Å"abrasions† out of our conduct with others, particularly our colleagues at the Bar, The Florida Bar adopts the following statement of ideals and aspirational goals: 1. Commitment to Equal Justice Under Law and the Public Good Ideal: A Florida lawyer should, in both professional and personal conduct, recognize that a license to practice law is a privilege which gives the lawyer a special position of trust, power and influence in our society. This privilege brings corresponding duties, for which the lawyer is accountable to the public, namely, to use that position and power in an honest and fair manner which respects the dignity of others, promotes the public good, and protects our system of equal justice under the law. Goals: 1.1 A lawyer should at all times avoid the appearance of impropriety. 1.2 A lawyer should counsel and encourage other lawyers to abide by these ideals of professionalism. 1.3 A lawyer should at all times promote in the general public an understanding of the role of the legal profession in our system of equal justice under law. 1.4 A lawyer should encourage and support only those judicial candidates who by skill, knowledge, experience, integrity, temperament and commitment to public service are qualified to hold such positions. 1.5 When considering whether to advertise and what methods of advertising to use, a lawyer’s first goal should be to promote and protect public confidence in a just and fair legal system founded on the rule of law. 1.6 Upon being employed by a new client, a lawyer should discuss fee and cost arrangements at the outset of the representation, and promptly confirm those arrangements in writing. 1.7 In any representation in which the fee arrangement is other than a contingent percentage-of-recovery fee or a fixed, fiat-sum fee or in which the representation is anticipated to be of more than brief duration, a lawyer should bill clients on a regular, frequent interim basis. 1.8 When a fee dispute arises that cannot be amicably resolved, a lawyer should endeavor to refer the dispute to the appropriate fee arbitration panel. 2. Adherence to a Fundamental Sense of Honor, Integrity, and Fair Play Ideal: A lawyer should at all times be guided by a fundamental sense of honor, integrity, and fair play, and should counsel his or her client to do likewise. Goals: 2.1 A lawyer should not impose arbitrary or unreasonable deadlines for action by others. 2.2 A lawyer should not make scheduling decisions with the motive of limiting opposing counsel’s opportunity to prepare or respond. 2.3 A lawyer should not unreasonably oppose an adversary’s application for an order or an adversary’s request to insert a term or provision in a document. 2.4 A lawyer should never permit nonlawyer support personnel to communicate with a judge or judicial officer on any matters pending before the judge or officer or with other court personnel except on scheduling and other ministerial matters. 2.5 A lawyer should notify opposing counsel of all communications with the court or other tribunal, except those involving only scheduling or clerical matters. 2.6 When submitting any writ-ten communication to a court or other tribunal, a lawyer should provide opposing poraneously, and sufficiently in advance of any related hearing to assure both the court and opposing counsel have a reasonable opportunity to review it beforehand. 2.7 A lawyer should promptly comply with requests to prepare proposed orders. 2.8 When scheduling hearings and other adjudicative proceedings, a lawyer should request an amount of time that is truly calculated to permit full and fair presentation of the matter to be adjudicated and to permit equal response by the lawyer’s adversary. 2.9 A lawyer should immediately notify all counsel of any hearing time that the lawyer has reserved with the court or tribunal. 2.10 When there has been pretrial disclosure of trial witnesses, a lawyer should make a reasonable, good-faith effort to identify those witnesses whom the lawyer believes are reasonably likely to be called to testify. 2.11 During trials and evidentiary hearings the lawyers should mutually agree to disclose the identities, and duration of witnesses anticipated to be called that day and the following day, including depositions to be read, and should cooperate in sharing with opposing counsel all visual-aid equipment. 2.12 When there has been pretrial disclosure of trial exhibits, a lawyer should make a reasonable good-faith effort to identify those exhibits that the lawyer believes will be proffered into evidence. 2.13 A lawyer should not mark on or alter exhibits, charts, graphs, and diagrams without opposing counsel’s permission or leave of court. 2.14 A lawyer should abstain from conduct calculated to detract or divert the fact-finder’s attention from the relevant facts or otherwise cause it to reach a decision on an impermissible basis. 3. Honesty and Candor Ideal: A lawyer’s word should be his or her bond. The lawyer should not knowingly misstate, distort, or improperly exaggerate any fact or opinion and should not improperly permit the lawyer’s silence or inaction to mislead anyone. Goals: 3.1 In drafting a proposed letter of intent, the memorialization of an oral agreement or a written contract reflecting an agreement reached in concept, a lawyer should draft a document that fairly reflects the agreement of the parties. 3.2 In drafting documents, a lawyer should point out to opposing counsel all changes that the lawyer makes or causes to be made from one draft to another. 3.3 A lawyer should not withhold information from a client to serve the lawyer’s own interest or convenience. 4. Fair and Efficient Administration of Justice Ideal: A lawyer should always conduct himself or herself to assure the just, speedy, and inexpensive determination of every action and resolution of every controversy. Goals: 4.1 A lawyer should endeavor to achieve the client’s lawful objectives as economically and expeditiously as possible. 4.2 A lawyer should counsel the client concerning the benefits of mediation, arbitration, and other alternative methods of resolving disputes. 4.3 A lawyer should counsel the client to consider and explore settlement in good faith. 4.4 A lawyer should accede to reasonable requests for waivers of procedural formalities when the client’s legitimate interests are not adversely affected. 4.5 A lawyer should not invoke a rule for the purpose of creating undue delay. 4.6 A lawyer should never use discovery for the purpose of harassing or improperly burdening an adversary or causing the adversary to incur unnecessary expense. 4.7 A lawyer should frame reasonable discovery requests tailored to the matter at hand. 4.8 A lawyer should assure that responses to proper requests for discovery are timely and complete and are consistent with the obvious intent of the request. 4.9 In civil cases, a lawyer should stipulate all facts and principles of law which are not in dispute, and should promptly respond to requests for stipulations of fact or law. 4.10 After consulting with the client, a lawyer should voluntarily withdraw claims defenses when it becomes apparent that they are without merit, are superfluous or merely cumulative. 4.11 A lawyer should appear at a hearing before a court or other tribunal fully prepared to submit the matter at issue to the court or tribunal for adjudication. 4.12 A lawyer should not use the post-hearing submission of proposed orders as a guise to argue or reargue the merits of the matter to be determined. 4.13 A lawyer should not request rescheduling, cancellations, extensions, and postponements without legitimate reasons and never solely for the purpose of delay or obtaining unfair advantage. 5. Courtesy Ideal: A lawyer should treat all persons with courtesy and respect and at all times abstain from rude, disruptive and disrespectful behavior. The lawyer should encourage the lawyer’s clients and support personnel to do likewise even when confronted with rude, disruptive and disrespectful behavior. 6. Respect for the Time and Commitments of Others Ideal: A lawyer should respect the time and commitments of others. Goals: 6.1 Before scheduling a hearing on any motion or discovery objection, a lawyer should endeavor to resolve or narrow the issue at hand. 6.2 In scheduling depositions upon oral examination, a lawyer should allow enough time to permit the conclusion of the deposition, including examination by all parties, without adjournment. 6.3 Unless circumstances compel more expedited scheduling, a lawyer should endeavor to provide litigants, witnesses, and other affected persons or parties with ample advance notice of hearings, depositions, meetings, and other proceedings, and whenever practical, schedule such activities at times that are convenient to all interested persons. 6.4 A lawyer should accede to all reasonable requests for scheduling, rescheduling, cancellations, extensions, and postponements that do not prejudice the client’s opportunity for full, fair and prompt consideration and adjudication of the client’s claim or defense. 6.5 Upon receiving an inquiry concerning a proposed time for a hearing, deposition, meeting, or other proceeding, a lawyer should promptly agree to the proposal or offer a counter suggestion. 6.6 A lawyer should call potential scheduling conflicts or problems to the attention of those affected, including the court or tribunal, as soon as they become apparent to the lawyer. 6.7 A lawyer should avoid last-minute cancellations of hearings, depositions, meetings, and other proceedings. 6.8 A lawyer should promptly notify the court or tribunal of any resolution by the parties that renders a scheduled court appearance unnecessary. 6.9 A lawyer should be punctual in attending all court appearances, depositions, meetings, conferences, and other proceedings. 6.10 A lawyer should respond promptly to inquiries and communications from clients and others. 7. Independence of Judgment Ideal: A lawyer should exercise independent judgment and should not be governed by a client’s ill will or deceit. Goals: 7.1 A lawyer should counsel the client or prospective client, even with respect to a meritorious claim or defense, concerning the public and private burdens of pursuing the claim as compared with the benefits to be achieved. 7.2 A lawyer should at all times provide the client with objective evaluations and advise without purposefully understating or overstating achievable results or otherwise creating unrealistic expectations. 7.3 A lawyer should not permit the client’s ill will toward an adversary, witness, or tribunal to become that of the lawyer’s. 7.4 A lawyer should counsel the client against the use of tactics designed: (a) to hinder or improperly delay the process involved; or (b) to embarrass, harass, intimidate, improperly burden, or oppress an adversary, party or any other person and should withdraw from representation if the client insists on such tactics. 7.5 In contractual and business negotiations, a lawyer should counsel the client concerning what is reasonable and customary under the circumstances.

The Female Role in a Male Dominated Society

Women are sometimes undermined by the culture in which they live in. Only recently have they begun to be looked at as near equals to men and given a voice. Still, in some countries women may be pushed aside and left without a say in important decision-making. In the momentous novel The House of the Spirits, by Isabel Allende, the wife of each generation is a matriarch in her family. Individually they rise above cultural trends, and their husbands or lovers, to exercise the fact that women are important. Women can be as powerful as men, even in a male-dominated society. This is why Nivea, Clara, Blanca, and Alba make their voices and actions heard during difficult times in a developing country. American women were willing to go to extreme lengths to make their voice heard and receive the right to vote. Their efforts did not go unnoticed. News articles stated that â€Å"Their issues are legitimate and cut across socioeconomic and party lines,† (Brenner,1-2) and that the Suffragist’s would be willing to hold an all night vigile to make sure their right to vote was no longer delayed(New York Times, 1). The House of the Spirits takes place in Chile during the 1900’s. The story begins in the Del Valle household. Nivea is the current matriarch. She is a firm believer in women’s suffrage and equality. Nivea was the first woman of the novel to display her affection towards the underprivileged. She stood on crates and boxes to preach to the hard-working women wearing rags and working in factories that paid next to nothing. She brings Clara along with her after discovering that her family does everything they can to avoid Clara’s clairvoyant powers. Nivea and her suffragette friend inspire Clara at a young age to understand and grasp the absurdity of the issue. Her trends are absorbed by the following generations of women in her family. Esteban Trueba is Clara’s husband, an angry man who is violent to his many workers and doesn’t take rule from anyone. His success and authority of Tres Marias, his father’s old hacienda, turned him into a tough skinned man that not many people had control over. His mother’s death causes him to, one day, look for a wife. Esteban decides to go to the Del Valle house and inquire about a daughter able to marry him. Nivea offers him Clara, her last available daughter (88-89). Clara instantly has a power over Esteban. Her laugh and her smile are astonishing to Esteban Trueba, her beauty takes over him and he decides to marry her (90-91). Though Esteban is a dominating character he finds that he is unable to control Clara. I wanted to possess her absolutely, down to her last thought, but that diaphanous woman would float by me like a breath of fresh air, and even if I held her down with my hands and embraced her with all my strength, I could never make her mine. Her spirit wasn’t with me. (Allende, 177) Clara’s place as Esteban’s wife, and only love, capture him completely. She was the only person that could influence him and the only person that he would listen to. At one point he even changes the currency used on Tres Marias, a territory forbidden strictly to Esteban Trueba’s rule, because Clara feels that it would be nicer for the tenant’s to have a form of paper money. Esteban indeed stops handing the tenant’s pink slips and begins paying them with real money (178). Blanca and Alba are mother and daughter, both who have lovers involved in a revolution against the Conservative Government.

Critical Thinking on Kinship Organizations

The San are well known hunters and gatherers in Africa. They inhabited the Kalahari Desert which is the harshest and inhospitable desert found in the southern part of Africa (Grecinger, 2012). They have a basic diet of meat, berries, nuts and melons. Women in the San community are responsible for helping in the food provision and taking care of the children thus giving them a say in the key decisions made in the community. Men are responsible for hunting. The San society consists of family and relatives. The families, kinship and marriages play a vital role in society. The San people have a bilateral Kinship system. In this case, the kinship relations through both parents are equally important. The bilateral kinship is beneficial during times of water, shelter and food scarcity. This close kinship setting of the San people thus is vital in all daily life aspects. They share the available resources across the territory. If one band runs out of food and then it has to look for their Kin in the next territory. Men marry once they reach maturity and the community practices polygamy marriage (Grecinger, 2012). Marriage helps in strengthening the social links in the San community. However, the kinship system prohibits someone from marrying closer cousins or relatives. A man should first ensure that the woman he is intending to marry does not have a similar name as a sibling or parent. This plays a pivotal role in ensuring that there are min imal chances of incest occurring (Grecinger, 2012). This San Kinship culture has an effect on their all aspects life including marriage rituals, their habitat during drought and how they spend their free time as well. The system gives a determination on whether a certain band will be taken care by the paternal or the maternal sides of their families. When a man chooses a bride and decides to marry her, his In-laws now are his responsibility and he is theirs too because of the share and share alike system. Family is an important unit in the San society, and social ties are equally important hence making work seems to be secondary to staying and spending leisure time together. In the San System of Kinship, everything is shared thus inhibiting the private accumulation of wealth. This kind of life promotes generalized reciprocity in every life aspect (Grecinger, 2012). Just like the San community, the Americans have a bilateral Kinship system. However, in the United States marriage is monogamous and the kinship system is relatively narrow and more fragile. The American kinship system distinguishes between cousins and siblings both of whom have collateral relations (Nanda and Warms, 2010, p.180). The Kinship system in the United States does not affect the behavior of individuals because the system always changes with remarriage and divorce. Remarriage and divorce are supported publicly thus making the social grouping short lived. Once an individual is divorced, the Kins who were focused on her or him are significantly altered or at times cease to be existing. Unlike, the San who share everything, the Americans strife to accumulate wealth and be powerful over others thus the family ties and kinship are not an important part of their culture (Nanda and Warms, 2010, p.181). Conflicting family obligations and interests hinders the system from functionin g efficiently in a mutual aid and collective ownership. Reference Grecinger, M. (2012). San People: An Overview of Kinship and Culture Systems. Hubpages. Retrieved from http://bryteyedgemini.hubpages.com/hub/SANculture Nanda, S., Warms, R. (2010). Cultural Anthropology. Cengage Learning